Thursday, August 8, 2013

MA 260 / Week #7 Discussion: Bookstores

 What was the impact of the growth of book superstores on the rest of the bookstore industry?

MA 260 / Week #7 Discussion: The Convergence among Books, Television, Films, and the Internet

Describe the synergy among books, television, films, and digital media under the same roof.   Is this a good thing? 

MA 260 / Week #7 Discussion: Mass Market Paperbacks

        What are the good and bad sides of mass market paperbacks?

MA 260 / Week #7 Discussion: Muckraking Journalism

       Why did President Teddy Roosevelt hold muckraking journalists in disdain while he rode on muckraking journalism to carry out his progressive reform and trust-busting?

MA 260 / Week #7 Discussion: How was the "The Great Wall" in a high-revenue magazine "torn down"?

    Do a case study to show how the separation line between the editorial content and advertising content in magazines can get blurred. 

MA 260 / Week #7 Discussion: Why Are Magazines Attractive to Advertisers?

Explain how magazines help advertisers reach their targeted readers with specialized content.