“Ethnic fashion” obscures cultural
identity
Feb.
2, 2001/ Yale Herald / By Sunita Puri
I live a hyphenated existence. South Asian-American. Indian-American.
Punjabi-American. Physically, I am also a patchwork of different cultures: I
wear jeans and t-shirts, I braid my hair in Punjabi kudiya style,
have a nose ring, and wear a bindi, a small colored dot worn in
between the eyebrows by South-Asian women. Depending on who you talk to,
though, I can be seen as an Indian trying to be "fashionably ethnic"
in superficially "multicultural" American surroundings. While my
extended family sympathizes with my efforts to reconcile my sense of belonging
to both India and America, I do not meet with such understanding from those
surrounding me who interpret my wearing bindis as a fashion
statement rather than a statement of cultural belonging.
This is cultural imperialism at its worst. Pop icons like Madonna
perpetuate a faulty understanding of Indian culture by selecting exotic images
from India, such as the bindi, taking them completely out of
cultural context and popularizing them in the West. What people like Madonna
don't realize, however, is that appropriating the bindi in
such a way has devastating effects on the symbol's meaning in South Asia. For
example, while in Delhi over the summer, I was hard pressed to find plain
red bindis, finding instead very flashy, so-called "export
quality" bindis, replete with sparkles and a variety of
colors. The bindi is no longer what it once was—a symbol of
being Hindu and of having a symbolic union with God. Now, it is not only a
fashionable item to wear, but is also produced mass-produced specifically for
export to other countries. The Madonnas and Gwen Stefanis of the world—along
with those who have blindly followed their example—have successfully changed
the meaning of the bindi in South Asia, for the worse.
I recently had a conversation with an acquaintance who believed that I wear bindis because, in his words, "It's a, you know, convenient way to sort of like assert an identity. Like, you're making a statement, but it's not offensive or anything. It's actually fashionable." I was shocked, especially at his claim that many others agreed with him. I wear my bindis to demonstrate my adherence to and respect for my culture and religion and the large roles they occupy in my identity and everyday life—not to imitate a pop icon. My acquaintance then pulled out a picture of Destiny's Child, taken at a recent awards program. Not only were the women clad in outfits made from sari material, but they all sported matching, colorfully flashy bindis.
I recently had a conversation with an acquaintance who believed that I wear bindis because, in his words, "It's a, you know, convenient way to sort of like assert an identity. Like, you're making a statement, but it's not offensive or anything. It's actually fashionable." I was shocked, especially at his claim that many others agreed with him. I wear my bindis to demonstrate my adherence to and respect for my culture and religion and the large roles they occupy in my identity and everyday life—not to imitate a pop icon. My acquaintance then pulled out a picture of Destiny's Child, taken at a recent awards program. Not only were the women clad in outfits made from sari material, but they all sported matching, colorfully flashy bindis.
And this new meaning obviously extends to South Asian Americans, among
them young women such as myself who are labeled as consumers of teenybopper
culture rather than as heirs to the cultural legacy represented in small part
by bindis. My stomach turns when I see non-South Asians
wearing bindis to proms, social events, or simply "as
part of their outfits." Without realizing it, they are transforming the
meaning of the bindi from an inherently sacred entity to an
accessory whose popularity will undoubtedly fade, as all trends do. And the
popularization of this trend may suggest to our peers that those of us who
wear bindis to bridge our hyphenated existences do so only to
assert cultural identity in an acceptable, Americanized way.
While I do not mean to imply that all Americans think this way, even
knowing a handful that do is insulting, both to me personally and to South
Asian culture. How am I, for example, supposed to react when I enter a
bookstore and see The Bindi Kit lying on the shelf marked
"International Books?" Am I supposed to be happy that bindis are
now being sold along with body paint in kits that encourage girls to wear bindis as
exotic belly button ring substitutes surrounded by colorful paint?
One could argue that the bindi phenomenon is a good
thing because it could motivate interested Americans to examine diverse South
Asian cultures and histories more closely. Even though this might be true, I
resent the fact that a culture should be considered worthy of study or attention
because of the fashion appeal of its symbols or traditions.
Assigning new cultural meanings to symbols with very old traditions or
deep personal significance is inappropriate and insensitive. It reduces the
complexities of South Asian culture to mere physical items, rather than the
continual process that culture is.
So please—don't wear bindis, and don't think of my homeland
simply as the origin of yoga, incense, and exoticism if you are going to ignore
the context and meanings of these cultural components as well as the reasons
why we "ethnic folk" appreciate, treasure, and cling to them.
Sunita Puri is a junior in Davenport. She wrote this article while an undergraduate at Yale.
http://www.yaleherald.com/archive/xxxi/2001.02.02/opinion/page12aethnic.html Sunita Puri is a junior in Davenport. She wrote this article while an undergraduate at Yale.
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